In any given culture, it is important that a company shows pride in the culture it is advertised in. There are many ways to show pride in a culture. The only thing is that sometimes it could backfire on the company. The company has to provide a natural respect to the culture that it is advertising in. If it comes off like it is trying too hard, or patronizing, then it is going to give people the wrong impression and show them that the company does not know anything about the culture and probably can't be trusted to sale high quality products.

Among the different aspects of the culture the company can address is the customs, the history, the language, and tons of other aspects of the culture of countries like Brazil. As a matter of fact, the best way for a company to take culture in account when it comes to the advertising is to let the advertising company in the country handle the promotion for that particular country.

  One example is letting Claudio Loureiroof Heads Propaganda handle the advertising in Brazil. Claudio is a native of Brazil and therefore knows the culture very well. As a matter of fact, he is very much part of the culture and the culture is part of him. This is what qualifies him to advertise for his country in Brazil. The fact that he is very intimate with the culture gives him the ability to present an ad that smoothly integrate the culture into the product that is being sold.

A large part of using cultural advertising is in knowing how to communicate with people of the culture. This includes not only speaking the language but including things like values, norms, and other aspects of the culture as it depends on the product.

There are many different companies out there that are fighting it out to dominate the booming correctional industry. One of the enterprises that have been consistently performing and delivering super quality products and services to the end users it the correctional sphere is Securus Technologies. The focus of the company from the very beginning has been to develop products and services for the sector that is different, innovative, and instrumental. Moreover, the company also ensured in its endeavor to provide excellent quality products and services that it remains cost-efficient. It is what has helped the company to reach out to and win the trust of over 1.2 million inmates that uses its services today.

The company also focuses on providing a huge variety of products and services to the law enforcement agencies. The law enforcement sector uses advanced technology these days to curb the crime rate and ensure that the criminals are not able to realize their actions. Securus Technologies has acquired many patents in the prison technology and crime prevention sector in the past few years and has invested millions in research and development. It is what has helped the company to ensure that the products and services of the company are top-notch and highly useful for the end users.


Securus Technologies recently published a press release on the web where it shared with the world the parts of the letters it received from hundreds of law enforcement officers. The law enforcement personnel mentioned in their letters how the technology and products offered by Securus are benefitting them and the society in general. It helps in capturing contraband supplies inside the prison, curtails any planned crimes inside or outside the jail, and also helps in saving lives. The criminals are also lying low due to the advanced technology used by the law enforcement agencies these days.

Securus Technologies is an American prison technology company located in Dallas, Texas. The company was established in 1986 with branches in Carrollton, Texas, Allen, and Atlanta Georgia. Securus Technologies prides in over 30 years of experience in the corrections industry. The company serves more than 3,400 correctional facilities in 48 states, which accounts to more than 1.2 million inmates. Due to its large market base, the company has a customer support center that operates throughout; 24/7, 365 days a year.



Securus Technologies is the leading company in this industry both in terms of performance and size. Right now the company has more than 140 patents, and 90 more are on the line awaiting patenting. The company has close to 1300 associates across the country, and approximately 150 field services team members.



Commitment to the Course



I would term Securus Technologies as a company that is committed to providing the best high-tech software solutions. The company provides services that are relevant to the customers’ economics, and at the same time, it is of high quality. Their leading product is the Secure Call Platform (SPC) where the corporation has done more than 2,200 installations. To guarantee the continuation of the organization and its significance the company reinvests $19 million back into the company every year. The reinvestment allows the company research on new products as well as expands its operations.



Selected Customers’ Rejoinders on Securus’ Services



The company received responses from clients who have used its services. The first customer said through the assistance offered by Securus Technologies; they used the information from phone calls that allowed him to search for a warrant for an employee. The employee was arrested for the introduction of contraband. Another client said that through Securus' products, they were able to obtain information regarding alcohol use, drugs transactions, access to cellular devices, threats, and suspicious conversations in the correctional facility.



Recently, Securus Technologies, one of the largest providers in criminal justice technologies, as stated on CrunchBase, released the first of many reports that analyzed the malpractices of Global Tel Link, an inmate communications provider. Securus went into depth on the specific wrongdoings of Global Tel Link from a 1998 transaction with Louisiana Department of Corrections. In addition, Securus went ahead and calculated how much these practices had been costing the Louisiana taxpayers, which resulted in $1,243,000.
First on Securus' list was how Global Tel Link allegedly advanced telephone clocks by 15 or 36 seconds during phone calls. Along with this, the company has been reported as to surpassing the rate caps permitted for the phone calls. In fact, Securus states that Global Tel Link inflated the charges on customer's calls. While alarming, Global Tel Link surpassed this by additionally charging customers multiple times for the same phone call.
Securus has brought these offenses to the public's attention in attempt to regain their industry's integrity and call out Global Tel Link for unauthorized behavior. Richard A. Smith, the Chief Executive Officer of Securus Technologies, spoke out by saying, "I love our industry - serving law enforcement, corrections, inmates, friends/family members, and all of society. It offends me and our entire industry when a carrier stoops well below the integrity bar that most other carriers have - but GTL [Global Tel Link] does not." From here, I understand that Securus has pushed for the release of these reports out of love for their customers and the honor of their field.
While the Louisiana Department of Corrections case dates back 18 years, Securus claims that these acts are still relevant and need to be called out. Since this is only one case of many, Securus refuses to ignore the act. As Smith reiterates, "their potential wrongdoings have continued. Our customers need a high level of integrity."